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Core course · every lesson free

Core course: from zero to confident use and first clients

53 lessons in order. You don't need to know how to program. The “Use AI in my work” path runs through modules 1 to 5 and the wrap-up; the “Earn with AI” path runs through modules 1 to 11.

  • 53 lessons
  • 13 modules
  • No sign-up, no payment
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One course, three goals

Pick what you want from AI. Each path is a set of lessons in a fixed order, and you can switch paths at any time.

  1. Use AI in my work19 lessons · 5 stages
  2. Earn with AI36 lessons · 8 stages
  3. Build my own product158 lessons · 18 stages
One tick is one lesson, a tall tick starts a stage. The length of each bar shows the real size of the path.
  • Path 015 stages

    Use AI in my work

    For anyone trying AI for the first time who wants to use it at work: emails, documents, meetings, presentations, images. You don't need to know how to program.

    What you get

    You give an AI assistant clear tasks, check its answers, know what not to trust it with, and understand which tools are worth paying for.

    19 lessonsStart this path
  • Path 028 stages

    Earn with AI

    For freelancers, professionals and small-business owners who want to earn with AI. You don't need to know how to program.

    What you get

    You choose a niche, put together a service, set a price, work out your break-even point, find first clients and write a 90-day plan. We don't promise income: results depend on your niche, your market and your work.

    36 lessonsStart this path
  • Path 0318 stages

    Build my own product

    For people who want their own AI product: a bot, a web service or an automation. We start from zero; installation and code come in step by step.

    What you get

    You go through the whole course in order, from your first chat with AI to a product that takes payments and is monitored and protected, and you build five projects from start to finish.

    158 lessonsStart this path

Core course modules

Module 1Meet AI: your first 30 minutes5 lessons

You open an assistant, ask your first questions, and understand how it works and where to be careful.

  1. 1.1
    Your first 30 minutes with AI: where to startYour first 30 minutes with AI: sign up, ask three questions, try seven everyday tasks, learn what never to share and which plan to pick.
    Starting from zero
  2. 1.2
    AI without fear: will AI take my job?Nine common fears about AI and honest answers: jobs, privacy, kids, legal risk and AI mistakes.
    Starting from zero
  3. 1.3
    How an LLM works inside, explained without mathHow a language model works inside: tokens, context, temperature and hallucinations, explained without math.
    Starting from zero
  4. 1.4
    The history of AI: from Turing to Claude, and why nowThe history of AI from Turing to Claude, and why this moment is a real turning point.
    Starting from zero
  5. 1.5
    AI for your family: kids, teens and seniorsAI at home: rules by age, safety, school, older parents and family projects.
    Starting from zero
Module 2How to ask, and how to check the answer4 lessons

You give clear tasks, check the answers, and pick the right assistant for the job.

  1. 2.1
    How to write a good promptHow to give AI a task: the five parts of a good prompt, Plan Mode, and how to refine an answer instead of starting over.
    User
  2. 2.2
    The Default Shift: an AI mindset for your workThe Default Shift: making AI your first helper, the 30% rule, and the risk of code you don't understand.
    User
  3. 2.3
    AI ethics and safety: hallucinations, attacks, biasHallucinations, prompt injection, bias, privacy and copyright: how not to trust AI blindly.
    User
  4. 2.4
    Claude vs ChatGPT vs Gemini: AI models comparedClaude, ChatGPT, Gemini, open models and Mistral compared: which one to pick for which job.
    User
Module 3AI for everyday work: writing, email, meetings, translation5 lessons

You use AI for emails and documents in your own voice, meeting notes, presentations and translation.

  1. 3.1
    AI copywriting: a prompt pipeline that sounds like youAI copywriting with a five-step pipeline and a brand voice file: LinkedIn and Instagram posts, YouTube scripts, landing pages and batches.
    User
  2. 3.2
    AI for email: a smarter inbox, drafts and repliesEmail with AI: connecting Gmail, auto-drafts in your style, sorting your inbox and cold emails.
    Confident user
  3. 3.3
    AI meeting notes with Otter.ai and FirefliesMeetings with AI: recording and transcription, notes and tasks through Fireflies, Claude and a webhook.
    Confident user
  4. 3.4
    AI presentations with Gamma, Beautiful.ai and ClaudePresentations with AI: Gamma, Beautiful.ai, python-pptx and how to structure a pitch deck in Claude.
    User
  5. 3.5
    AI translation and localization: DeepL and ClaudeTranslating and localizing text: DeepL, a glossary, cultural adaptation with Claude and SEO metadata.
    Confident user
Module 4Images, video and music3 lessons

You know which generator to use for an image, a video or a track, and what the licenses allow.

  1. 4.1
    AI image generators in 2026: tools and workflowsWhich image generator to pick for which job: Midjourney, ChatGPT Images, Flux, Recraft, Ideogram and how to combine them.
    User
  2. 4.2
    AI video generation: Runway, Kling, Luma and moreAI video: Runway, Kling, Luma, a pipeline from a Claude script to a finished clip, and license questions.
    Confident user
  3. 4.3
    AI music with Suno and sound designMusic and sound with AI: Suno, prompts for tracks, licenses and ElevenLabs sound effects.
    User
Module 5What to pay for, and where work is heading4 lessons

You track what you spend on AI, stop paying for what you don't use, and see how AI is reshaping jobs.

  1. 5.1
    How much to spend on AI: $0 to $2,000 a monthHow much to spend on AI: spending levels from $0 to $2,000 a month, what to buy and what to skip.
    User
  2. 5.2
    What AI tools really cost and how to stop overpayingHow to add up your AI subscriptions and stop paying for what you don't use.
    User
  3. 5.3
    Jobs of the future: 100 new and hybrid AI careersA map of professions in the age of AI: new, hybrid and fading jobs, skills and scenarios to 2030, with no income promises.
    User
  4. 5.4
    The future of AI 2027-2030: how to prepareA forecast for AI in 2027-2030: seven lasting trends, disputed scenarios and how to prepare.
    User
Module 6Where you're needed: niche and ideas4 lessons

You choose a niche using clear criteria and check whether there's demand for it.

  1. 6.1
    Making money with AI: 5 client cases, by the numbersFive project breakdowns with payback math, and a universal ROI formula for client conversations.
    Confident user
  2. 6.2
    100+ AI business ideas for small business ownersA reference of AI business ideas: monetization models, stacks, archetypes and niches. The numbers are illustrative, not a forecast.
    Confident user
  3. 6.3
    How to choose a niche with real demandHow to choose a niche: a seven-criteria matrix and four weeks of testing real demand.
    Confident user
  4. 6.4
    How to find a niche with Google Trends and RedditFinding growing niches: Exploding Topics, Google Trends, Reddit and data analysis with Claude.
    Confident user
Module 7Money in plain English3 lessons

You work out what one client brings in, where you break even, and how much cash to keep in reserve.

  1. 7.1
    Unit economics made simple: what a customer is worthHow to work out what you earn from one client and what it costs to bring that client in.
    User
  2. 7.2
    How to price your services: floor, market and valueHow to find a price that sits between your own costs and the value to the customer.
    User
  3. 7.3
    Break-even and cash flow: when your business pays youHow many customers you need to break even, and how to avoid running out of cash while showing a profit on paper.
    User
Module 8Your offer and your price3 lessons

You package your service into clear options and price it by the value it brings the client.

  1. 8.1
    Packaging your AI services into three clear offersThree service packages, scope boundaries, SLAs and handover documentation.
    Confident user
  2. 8.2
    How to price AI services: value-based pricingPricing by value to the client: the calculation, scope boundaries and the path from freelancer to agency.
    Confident user
  3. 8.3
    How to price an AI product: value, tiers, packagingPricing plans for an AI product: customer value, three tiers, hybrid billing and raising prices.
    Confident user
Module 9Your first clients6 lessons

You find first clients, show your work as case studies, write the first message, handle objections, and keep clients after delivery.

  1. 9.1
    How to find your first clients through people you knowHow to find your first clients among people you know: a trust map and conversations that aren't a sales pitch.
    Confident user
  2. 9.2
    Portfolio and case studies: how to show your valueCase studies and a portfolio: a problem, solution, result structure and the one number that matters most.
    Confident user
  3. 9.3
    Cold email and LinkedIn outreach with ClaudeA personalized cold email written with Claude: the formula, follow-ups and keeping track of contacts.
    Confident user
  4. 9.4
    Cold outreach that gets replies: email, LinkedIn, videoCold emails and messages: five channels, structure, sequences and the rules for sending.
    Confident user
  5. 9.5
    How to handle objections and close the dealEight common objections, five closing techniques and a contact schedule after the demo.
    Confident user
  6. 9.6
    How to hand off a project and keep the clientHow to hand a project to the client and keep them: a five-step handover, reports, NPS and asking for a referral.
    Confident user
Module 10Getting found: content, ads and sales5 lessons

You build a personal brand and content, collect leads with a useful free resource, test ads, and qualify leads.

  1. 10.1
    How to build a personal brand with AIA personal brand with AI: your own voice in brand-voice.md, posts for each platform, a voice clone and ethics.
    Confident user
  2. 10.2
    The full AI content pipeline: from idea to postA content pipeline from topic to publication: a JSON calendar, platform adaptations, automation and metrics.
    Builder
  3. 10.3
    Lead magnets: a simple funnel from free to paidA free resource in exchange for an email, and an email series that leads to a paid product.
    Confident user
  4. 10.4
    AI for advertising: ad copy, A/B tests and reportsAdvertising with Claude: dozens of copy variants for Meta and Google Ads, A/B test analysis and weekly reports.
    Builder
  5. 10.5
    AI for sales: qualifying leads, follow-ups, closingLead qualification with BANT, readiness scoring, personalized follow-ups and an objection-handling answer base with Claude.
    Builder
Module 11Your 90-day plan3 lessons

You have a 30-, 60- and 90-day plan and templates to repeat your work without extra hours.

  1. 11.1
    Build-Along: start an AI consulting businessThirty days to your first AI consulting client: niche, outreach, audit, proposal and retainer.
    Confident user
  2. 11.2
    The factory model: templates for repeatable client workTemplates, SOPs and the 80/20 rule: how to deliver repeat projects faster and work out revenue per hour.
    Builder
  3. 11.3
    Graduation: your 30-60-90 day AI business planA 30-60-90 day plan: milestones, a weekly review, templates and when to hire your first helper.
    Confident user
Module 12Your first build without code: a step into Claude Code6 lessons

You understand what agents are, build a site or an automation without code, and take a first step into Claude Code through the desktop app, without the terminal.

  1. 12.1
    What is an AI agent, and why it matters nowWhy agentic AI is taking off now: what changed in models and infrastructure, and where to get started.
    Confident user
  2. 12.2
    No-code AI for non-programmers: v0, Webflow, FramerSites and apps without code: v0, Framer, Webflow, Bubble, Lovable, Bolt and when you need Claude Code.
    Confident user
  3. 12.3
    Zapier AI: thousands of apps and smart Zaps with AIZapier with AI steps: zaps, Agents, Tables, a comparison with Make and n8n and how to estimate task costs.
    Confident user
  4. 12.4
    Claude Code pricing: Free, Pro, Max, Team or API?Claude plans: Free, Pro, Max, Team, Enterprise and the API. What each includes, which to choose and how to estimate costs.
    Confident user
  5. 12.5
    Claude Code desktop: start without the terminalThe Claude desktop app's Code tab: permission modes, parallel sessions and scheduled tasks.
    Builder
  6. 12.6
    Build websites and web apps with Claude CodeA website or landing page from a plain description: build it in Claude Code, check it on a phone and publish it online.
    Builder
Module 13Wrap-up: choose where to go next2 lessons

You know which of your strengths AI won't replace, and you pick where to go next in the library.

  1. 13.1
    The lesson you didn't expectThe closing conversation: AI amplifies a person rather than replacing them, and which qualities give a real edge.
    User
  2. 13.2
    Choose your path: a map of the deep-dive libraryFour questions and five routes through the applied lessons by monetization scenario: which to take and which to skip.
    Confident user

Deep-dive library

Deep-dive library: for people building with Claude Code

Topic shelves you can take in any order after the core course. Most lessons assume Claude Code is installed.

Open the library: 105 lessons