The gist
Ahead of you is the deep-dive library, full of applied lessons. You won't read them all. This lesson is a map of where you should go. Answer 4 questions and you have your route.
Without this lesson, the applied lessons feel like a tool catalog: voice, video, analytics, CRM, support, ads. Everything is interesting, nothing gets built. A student reads the lessons one after another, remembers little two months later, and hasn't launched anything.
With this lesson, you leave with one of 5 ready-made routes: 8 to 12 lessons for your goal, in the right order, and a clear sense of why you're NOT reading the rest right now.
The course page also has three general paths by goal: the Use AI in my work path, the Earn with AI path and the Build my own product path. The map below is finer-grained: it picks a scenario inside the Earn with AI or Build my own product goal. If you took the Use AI in my work path, you've already finished the core course: you can simply skim this lesson.
🎯 Decision tree: 4 questions to pick your route
The main question of this lesson is not "what's cool in the course" but "which of the applied lessons fit the way you plan to work with AI."
Answer the 4 questions in order. At the end you get one of 5 routes (A/B/C/D/E). The lessons that AREN'T on your route, you come back to later, when your scenario changes.
Q1: Who is your client?
| Answer | Route | Why |
|---|---|---|
| Businesses (B2B): I sell to companies | A: B2B AI Agency | You need case studies, cold outreach, retention, business integrations |
| End users (B2C): I sell to people | B: B2C Consumer App | You need good UX, virality, cheap support, mass scale |
| Myself (B2Me): I automate my own routine | C: Personal Automation | You need Obsidian or Notion, an executive assistant, /loop, no public presence |
| Corporations / enterprise (500+ people) | D: Corporate Consulting | You need the Microsoft stack, compliance, security, Teams |
| An audience, through content | E: Content Creator | You need voice, video, social media, brand voice, SEO |
If your answer is "both," pick the main scenario for the next 3 months. In 3 months, come back and take the second route.
Q2: What are you selling?
| Answer | Add to your route |
|---|---|
| A service (your time, project work) | + Your first clients, Finding potential clients, Pricing, Portfolio and case studies, Cold outreach, Delivery and retention (the classic way to sell a service) |
| A product (sells without you, scales) | + Packaging, Monetization case studies, The factory model (packaging, the factory model) |
| Content (subscriptions, ads, sponsors) | switch to route E |
| Data or analytics | + Product analytics, Niche and trend analysis, Competitive intelligence (analytics and market intelligence) |
| A SaaS subscription | + Payments and billing, MLOps for indie developers, The final architecture |
If you took the Earn with AI path, you've already covered some of these in the core course (the modules on niche, price and first clients). This is a reminder: don't skip connecting them to your new route.
Q3: Which stack (set of tools) are you betting on?
| Stack | Applied lessons for you |
|---|---|
| Text and chat (emails, documents) | AI copywriting, AI for email, AI meeting notes, AI translation and localization, AI in messaging apps |
| Voice (calls, dictation) | Voice tools, AI voiceover, Voice AI agents, Real-time AI, AI phone support |
| Video and media | Video editing, The content pipeline and the content lessons around it, AI video generation |
| Web app | Websites and web apps, Chatbots with the Claude API (a chatbot as your interface), No-code AI, AI sandboxes |
| Automation with no interface | Loop and scheduled tasks, n8n + AI, Zapier AI, AI sandboxes–Advanced computer use |
| Data and analytics | Product analytics, Niche and trend analysis, Competitive intelligence |
A stack isn't a route. The stack tells you which specific lessons to add to your route. The route is the sequence; the stack is the content.
Q4: How ready are you?
| Where you are | What to add |
|---|---|
| A weekend MVP (minimum viable product) | the minimal stack: Claude Code + Cloudflare Workers (a service that runs your code around the clock) + one MCP connection (a way to connect outside services to Claude). Leave the production patterns lessons alone for now (Plugin security, Prompt injection defense, Hook deny-by-design, Portfolio detachability and the other lessons on the library shelves "Security: attacks and untrusted plugins" and "Architecture that lasts") |
| A beta product (10 to 50 users) | + monitoring (Product analytics), basic security (Security in Claude Code), an audit trail (Managing agents) |
| Production with real clients | We strongly recommend the production patterns lessons (Plugin security, Prompt injection defense, Hook deny-by-design, Portfolio detachability and the ones around them): once real clients rely on your system, problems tend to pile up without them |
| Enterprise clients | the production patterns lessons (Plugin security, Prompt injection defense, Hook deny-by-design, Portfolio detachability and the ones around them) + Microsoft integration + the lessons on AI laws and rules, such as AI regulation and compliance |
5 routes from Q1 to Q4
After the 4 questions, you're on one of 5 routes. Each route is a table: which lessons, in what order, how many weeks. You can skip any core-course lessons on your route that you've already taken.
Route A: B2B AI Agency (you sell AI services to businesses)
Client profile: companies with 10 to 200 people that are looking for automation and are ready to pay for a solution.
Route logic: clients → outreach → delivery → retention → packaging → scaling. Without a CRM and sales analytics, it doesn't work.
| Order | Lesson | Why |
|---|---|---|
| 1 | Your first clients | trust map, warm conversations |
| 2 | Cold outreach | AI scripts, conversion |
| 3 | Finding potential clients | building lists of companies to contact |
| 4 | Pricing | value-based pricing |
| 5 | Delivery and retention | keeping clients 12+ months |
| 6 | The factory model | from freelancer to agency |
| 7 | AI for email | automating your communication |
| 8 | A CRM on autopilot | leads without a sales manager |
| 9 | Sales AI | BANT qualification, objections |
| 10 | Customer support | tickets answered from your knowledge base (RAG) |
| 11 | The production patterns lessons (Plugin security, Prompt injection defense, Hook deny-by-design, Portfolio detachability and the ones around them) | production patterns |
Time: 6 to 8 weeks, alongside real clients. Skip: Voice tools and Video editing (voice and video), the content factory lessons (AI copywriting–The content pipeline), and Product analytics–Competitive intelligence (analytics for your own product; you have a service, not a product).
Route B: B2C Consumer App (you sell an app to people)
Client profile: end users, a free version with paid extras (freemium) or a subscription; you need virality.
Route logic: MVP → UX → marketing → virality → retention → monetization. Mass scale means you need cheap infrastructure.
| Order | Lesson | Why |
|---|---|---|
| 1 | Websites and web apps | the product itself |
| 2 | Chatbots with the Claude API | an alternative interface, no app store needed |
| 3 | Social media | a content pipeline for virality |
| 4 | AI copywriting | landing pages, ads, push notifications |
| 5 | No-code AI | faster prototypes |
| 6 | Product analytics | retention, funnel |
| 7 | A CRM (simplified) | retention emails |
| 8 | An AI chat on your website | support without the cost |
| 9 | Stripe | subscriptions |
| 10 | The SEO machine | organic traffic |
| 11 | The production patterns lessons (Plugin security, Prompt injection defense, Hook deny-by-design, Portfolio detachability and the ones around them) | production patterns |
Time: 8 to 10 weeks. Skip: the B2B monetization lessons (Your first clients–The factory model), Voice AI agents–Chatbot managers (voice is premature for an MVP), and Niche and trend analysis and Competitive intelligence (competitive intelligence comes later).
Route C: Personal Automation (automating your own routine)
Client profile: you. Nothing is for sale; the payoff is indirect, in hours freed up for other work.
Route logic: find the routine → automate it → build up knowledge → scale it across all your projects. No public presence needed.
| Order | Lesson | Why |
|---|---|---|
| 1 | An AI executive assistant | calendar, email, tasks |
| 2 | Loop and scheduled tasks | work that runs on its own while you sleep |
| 3 | Obsidian as a second brain | a knowledge base with MCP |
| 4 | Notion AI | an alternative or an add-on |
| 5 | A philosophy of folders | PARA, structure |
| 6 | AI for email | your own inbox |
| 7 | AI meeting notes | your own meetings |
| 8 | AI translation | working across languages |
| 9 | AI in messaging apps | Slack or WhatsApp for yourself |
| 10 | 32 Claude Code power tips | getting more out of Claude Code |
Time: 4 to 6 weeks (faster, since there's no outside client). Skip: the monetization lessons (Your first clients–The factory model; you don't need them), Cold outreach, Voice AI agents–Chatbot managers (voice is optional), and Product analytics–The final architecture (production is premature).
Route D: Corporate Consulting (you sell integrations to large companies)
Client profile: companies with 500+ people, an IT department, compliance requirements and pilot projects, ready to pay for reliability.
Route logic: the Microsoft ecosystem + security + audits + Teams. Without compliance and an audit log, you won't get past their review.
| Order | Lesson | Why |
|---|---|---|
| 1 | AI in messaging apps (Teams) | the company's main channel |
| 2 | Bonus: Microsoft 365 + Claude | Teams webhooks, Graph API, Azure |
| 3 | AI meeting notes | integration with Teams meetings |
| 4 | Managing agents | logs, ClickUp MCP, CRM |
| 5 | Security and secrets | production-ready |
| 6 | AI ethics and safety | corporate compliance |
| 7 | Niche and trend analysis | internal research for the client |
| 8 | Competitive intelligence | market intelligence |
| 9 | The final architecture | the full enterprise stack |
| 10 | The production patterns lessons (Plugin security, Prompt injection defense, Hook deny-by-design, Portfolio detachability and the ones around them), strongly recommended | production patterns + plugin security |
Time: 10 to 12 weeks (slower, because each lesson goes deep). Skip: Chatbots with the Claude API (a public chatbot isn't a corporate channel in most cases; large companies live in Teams), Voice tools and Video editing (voice and video can wait), the content factory lessons (AI copywriting–The content pipeline; not your core skill), and No-code AI–Zapier AI (no-code tools; corporations want custom work).
Route E: Content Creator (you earn through an audience)
Client profile: your audience (subscriptions, ads, sponsors, products). A YouTube channel, a newsletter or a blog as the base.
Route logic: content pipeline → virality → distribution across channels → monetizing the audience.
| Order | Lesson | Why |
|---|---|---|
| 1 | AI copywriting | the foundation of your brand voice |
| 2 | AI voiceover | text-to-speech for videos |
| 3 | AI music | sound design |
| 4 | AI presentations | slides for your videos |
| 5 | AI video generation | generating clips |
| 6 | The all-in-one content pipeline | 9 stations from idea to publishing |
| 7 | Voice tools | your recording workflow |
| 8 | Video editing | FFmpeg, DaVinci |
| 9 | Social media | distribution |
| 10 | The SEO machine | organic search |
| 11 | AI advertising | boosting posts that are already taking off |
Time: 6 to 8 weeks. Skip: the B2B monetization lessons (Your first clients–The factory model), AI in messaging apps (that's messaging inside a company), Product analytics–Competitive intelligence (you'll need them, but later), and AI customer support–An AI chat on your website (customer support; you don't have clients in the traditional sense).
How to decide if you're torn between two routes
A real scenario: you went through Q1 to Q4 and ended up with two possible routes. For example:
- B2B agency (you know business owners who'd buy the service)
- Content creator (you've wanted a YouTube channel for a long time)
The rule for your first route: pick the one where money comes in faster.
| Route | Time to first payment (rough guide) | What that payment is |
|---|---|---|
| A: B2B Agency | Usually the fastest: weeks | Payment for a project |
| B: B2C App | Longer: you need to gather users | A payment or a subscription from each user |
| C: Personal | Nobody pays you: the benefit is indirect | Time freed up for other work |
| D: Corporate | Long: approval cycles | Payment for a pilot project |
| E: Content | The longest: you need to build an audience | Subscriptions, ads, sponsors, products |
These are rough guides for comparing routes, not an income forecast: results depend on your niche, your market and your work.
If your budget is tight → A or C. If you have 6+ months of runway → D or E.
Hybrid routes (after your first pass)
Three or four months after you finish your first route, you'll usually want to add a second stack. Typical combinations:
| First route | Natural next step | What you add |
|---|---|---|
| A: B2B Agency | + Route E (Content) | content marketing for your agency, less spent on cold outreach |
| B: B2C App | + Route E (Content) | organic growth through YouTube and social media |
| C: Personal | + Route A (B2B) | you sell what you built for yourself to others |
| D: Corporate | + Route A (a B2B agency for small businesses) | a second funnel for smaller clients |
| E: Content | + Route B (a B2C product) | monetizing your audience through a product |
Never combine D and B at the same time: the rhythms are too different (6-month corporate cycles vs weekly B2C releases).
Not on any route (but good to know they exist)
These lessons are useful but not critical for most routes. Come back to them when your scenario calls for it.
| Lesson | Who needs it |
|---|---|
| CLI and automation | developers with a CI/CD pipeline |
| The competitive landscape | strategists and investors |
| Algorithmic trading | traders (a separate scenario; it teaches the tools and isn't investment advice) |
| Manus AI | exploration and R&D |
| A design atlas | designers and agencies |
| An atlas of products and income models | strategists and product managers |
| Advanced Claude Code tips for 2026 | advanced users (after your base route) |
| Local models | privacy-critical or offline work |
| Fine-tuning | the ladder is prompt → RAG → fine-tuning (only when the first two aren't enough) |
| Advanced orchestration–Advanced computer use | teams of 5+ agents |
| Voice and real-time–Chatbot managers | if voice is your main channel |
| MLOps for indie developers | production with active monitoring |
| The lesson you didn't expect | everyone: it's the second-to-last lesson of the core course; if you skipped it, go back to it |
❌ Common mistakes when choosing a route
❌ Reading all the applied lessons in a row over two months. After two months you remember little and haven't launched anything. That's catalog thinking: learning for the sake of learning.
❌ Jumping between routes at random. "Started route A, a week later jumped to E, two weeks after that to C." You lose the structure. A route is a sequence with a logic to it, not a pile of tags.
❌ Ignoring the production patterns lessons once you're in production. "My clients pay me, but I skipped plugin security and portfolio detachability." Sooner or later something breaks in production, and it's much harder to fix while a client is waiting. Once real clients depend on your work, we strongly recommend these lessons.
❌ Not picking a route at all ("I'm just reading"). Without a clear goal, the course turns into an encyclopedia. Encyclopedias are useful as a reference, not as a learning path.
❌ Picking 3 routes at once. "I'm doing a B2B agency, a B2C app and a YouTube channel." That's 24 weeks of focused work running in parallel. It won't happen. Pick ONE for 3 months and the second one after that.
❌ Ignoring Q4 (readiness level). Jumping into the production patterns lessons before your MVP is even live is overengineering. Skipping them once you're in production is underengineering. Your level has to match the distance.
Coming back to the other lessons
A route is your first pass. Once you launch the first version (an MVP, a first client, a first paid product), you come back and take the remaining lessons, this time to solve specific problems.
Signs it's time to come back:
- "I realized I'm missing X" → read the lesson on X
- "A client asked for Y" → read the lesson on Y
- "My scenario changed (it was B2B, now it's B2C)" → take the second route all the way through
- "After a year of work, I want to scale" → go back to the production patterns lessons and to Advanced Claude Code tips for 2026
Bad reasons to come back:
- "Just curious": you'll spend hours and launch nothing
- "I have to take every lesson": that's catalog thinking again
Key takeaways
The applied lessons ahead aren't a queue to "read in order." They're a map of tools, and every tool has its own use. Pick the route that fits your scenario and come back to the rest when you need it.
5 routes cover the main ways to put Claude Code to work: a B2B agency, a B2C app, personal automation, corporate consulting, a content creator. If your scenario doesn't fit any of them, combine two, one after the other (3 months + 3 months).
The production patterns lessons are the line between "played around with Claude" and "built a production-grade system." Skipping them for an MVP is fine. Skipping them in production makes trouble much more likely once real clients depend on you.
This lesson isn't an instruction manual; it's a map. Come back to it every 2 to 3 weeks and check: am I still on my route, or am I drifting into "just curious"?
✅ Checklist
Next lesson
The core course ends here. Next, follow your route from the tables above: open the first lesson on it that you haven't taken yet (you already know the core-course lessons on your route). Route A starts with Your first clients, B with Websites and web apps, C with An AI executive assistant, D with AI in messaging apps, and E with AI copywriting.
If you took the Use AI in my work path, you've finished the course: come back to the library when you have a specific task.
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