A rough idea → the 9 Lean Canvas blocks, the riskiest assumptions and 3 tests you can run this week.
Ready-to-use materials
Resources: prompts, templates, libraries
Our own materials copy in one click. External resources open on the author's site. For calculations there is a separate page with calculators.
Showing 150 of 150 ·
For working with AI
Prompts20
A hook for the first 15 seconds, content blocks, a shot list and 5 title options.
Paste your page text and target searches to get prioritized fixes, new title and description tags, and an FAQ.
3 to 5 competitors → a table of promises, prices and weak spots, plus 3 positioning options.
5 emails to one type of customer: an intro, something useful, a case study, a question and a closing note.
Imagine the decision has already failed, then find 10 reasons why before you start.
Questions about the customer's past experience, not your idea. Based on the book "The Mom Test."
3 versions of an offer from a fill-in formula, the model's self-rating and honest answers to 7 objections.
From a finished offer to the text for a one-page site: 8 blocks, design notes and an FAQ.
10 hooks from different angles, 5 ads within the platform's limits and an A/B test plan.
Paste an export to get a data check, metrics with formulas, the 3 biggest changes and 3 actions.
A rough request becomes a task with a goal, boundaries, done criteria and a report format.
Any topic or term in plain words: the gist, an analogy from your field, an example and common misconceptions.
Go through an AI answer claim by claim: what's right, what's doubtful, where it's wrong and what to check at the source.
A long document boiled down to the gist, key points with page references, numbers and deadlines, and questions for the author.
Four weeks, 30 minutes a day, on your real tasks: what to do and what you should end up with.
Questions to ask the client, answers to likely objections, and a practice call where AI plays the client.
Honest criticism of any idea: five weak spots, facts versus hopes, and cheap tests you can run in a week.
A translation that sounds natural: tone, forms of address, idioms and a back-translation to check the meaning.
What each column means, where the data has errors, the main points in 5 bullets and questions for the author of the table.
Checklists15
27 items: payments, analytics, legal basics, support, launch day and a review one week later.
What not to paste into a chat, which settings to check and how to limit AI agents.
What to prepare before the first day, and what to do on day 1, week 1, month 1 and day 90.
Problem, market, money and a demand test, before you spend months on a product.
First screen, content, technical checks, legal basics and a review by a real person.
From the maximum cost per lead to a stop rule, so your ad budget doesn't go to waste.
Facts, meaning, risks and voice: what to check before customers see text written by AI.
30 minutes a week: collect your numbers, calculate, look for what changed and decide what to do next.
Task, context, limits and checks, so the agent does the right thing and breaks nothing.
12 checks in a minute: purpose, next step, numbers, recipients and tone.
Before and after you publish: one idea, usefulness, facts, licenses and a review a week later.
A 30-second check before you hit send: what to remove, how to anonymize and what to do if it's already gone out.
Assess the risk, spot the signs of a made-up answer and run a 5-minute check before you act on what AI says.
Setup, five practice tasks on your own work, rules for giving a task and a wrap-up for the day.
When to upgrade, how to compare plans, and what to check in the terms and after you buy.
Instructions and skills9
An instruction file for Claude Code in your business documents folder, no code involved.
Text for the project instructions field in Claude or ChatGPT: role, rules and things it must never do.
One file about your business to upload to AI projects: products, customers, numbers and processes.
How you sound: 4 traits with examples, words to avoid and rules for each channel.
What AI should know about you and how it should answer, applied to all your chats at once.
A folder tree where both you and an AI agent can quickly find what you need.
Instructions for a project that drafts customer replies strictly from your own knowledge base.
Your own metric definitions and a routine for any export, so calculations come out the same every time.
Follow-up emails after a call, proposals, replies to objections and CRM notes, within your pricing rules.
For design and content
Icons10
Open-source icons in one consistent line style. ISC license: fine for commercial projects.
Icons from the team behind Tailwind CSS. MIT license. Outline and filled styles.
6,200+ icons, MIT license, outline and filled. Includes a Figma plugin.
One search across 220+ open icon sets. Each set has its own license, so check before commercial use.
A huge catalog of icons and stickers. Free downloads are PNG with a credit to the author; Premium is SVG with no attribution.
1,248 icons in 6 weights, from thin to duotone. MIT license, Figma plugin.
Google's icons: 2,500+ symbols in a variable font, Apache 2.0 license.
3,200+ icons, outline and filled. Commercial use is allowed, and no credit is required.
The classic icon set. The Free version can be used commercially; Pro is paid.
About 10 million icons from designers. Free with attribution; Pro doesn't require it.
Graphics10
Flat illustrations you can recolor to match your brand. No attribution needed.
Vectors, illustrations, photos, PSD templates and AI tools. Free with attribution.
Icons, illustrations, 3D and Lottie animations. Note: the basic license doesn't cover print.
Illustrations you can recolor and animate for your site. Free with attribution.
Hand-drawn people you build from mix-and-match parts. CC0: do anything with them, no attribution.
Mix-and-match illustrations of people for diagrams and slides. CC0, commercial use allowed.
Free and premium illustration sets in different styles. No attribution needed.
More than 20,000 free illustrations and clipart in many styles, no attribution needed.
Illustrations from many artists, with customization. Commercial and client projects, no attribution.
Lightweight animations for sites and apps. Free ones can be used commercially without attribution.
Photos7
A popular free stock photo site. Commercial use is fine, and no credit to the author is needed.
Free photos with no attribution needed. The same rules as Pexels videos.
A paid stock site: photos, video, music. Subscriptions or image packs.
Complete photo shoots in one style. Commercial use is fine, no attribution needed.
Every photo is CC0: use it any way you like, with no attribution and no payment.
Free photos from Shopify, focused on e-commerce and small business. No attribution needed.
Unusual, funny photos that don't look like typical stock. Free for personal and commercial use.
Video8
Free videos with no attribution needed. Fine for commercial use, including ads.
Free videos (and music) with no attribution. There are limits on brands in the frame.
Curated free videos, music and sound effects. Check which license a clip has.
Cinematic video by subscription: from HD to 4K-8K and RAW/LOG. Perpetual license.
Free videos for websites and social media, with commercial use and no attribution needed.
Free videos with a credit to the author; a Pro license removes the credit.
An unlimited subscription for stock video up to 8K, plus music, sounds, photos and templates.
One subscription for video, music, templates, graphics, photos and fonts, under one commercial license.
Music and sound effects10
Music and sound effects for video. You need to sign in to YouTube Studio.
Music by independent artists under open licenses. Each track shows its license.
Music for video: free with a credit to the author, or under a paid license without one.
Sounds, noises and samples uploaded by users. Each sound has its own license.
Remixes, samples and tracks from a community. Free for social media video if you credit the artists.
Music for video: free with a credit to the author; paid licenses are perpetual.
Sound effects and music: free with a "ZapSplat" credit, or a paid plan with no credit.
One search across audio and images under open licenses. Check each work's terms at the source.
Paid music and sound for video, podcasts and social media, by subscription.
A paid music library with a license for social media and commercial projects.
Fonts7
Free fonts you can filter by language. Fine to use in commercial projects.
Open-source fonts as npm packages that you host on your own site. Includes a language filter.
Hand-picked fonts for commercial use, with license icons on each. A Languages section filters fonts by language.
Free fonts served from a CDN with no tracking, as a replacement for Google Fonts.
A library of 30,000+ fonts with filters for language support. Included with an Adobe subscription.
A catalog of free fonts with a Commercial free filter. Licenses vary, so check each font's page.
A font catalog with a license label on each font: free for any use, or personal use only.
Mockups8
An online generator for device and print mockups. The commercial license comes with a subscription.
A collection of free PSD mockups: devices, print, packaging, clothing, vehicles.
Free PSD mockups for packaging, print and scenes, with no sign-up. The license allows commercial use.
Online packaging mockups and dieline templates: boxes, bottles, bags, cans.
Mockups for app stores and social media, in your browser. A free plan is available.
An online mockup editor: devices, clothing, packaging, print. You can start for free.
Mockups for clothing, devices, packaging and print by subscription. The license allows commercial use.
A Mac app for 3D mockups and animated clips with your design on a device screen.
For business
Templates9
The official free Notion template: post cards, statuses and a schedule.
A 5-year model for Excel or Google Sheets: P&L, balance sheet and cash flow. Pay what you want, even $0.
A free brief template: goals, audience, timeline, budget and requirements.
A section of free landing page designs: SaaS, agencies, apps, e-commerce.
Describe your business and AI builds a sitemap and wireframes. Exports to Figma and Webflow.
The free templates section of the Framer site builder: SaaS, startups, portfolios.
100+ templates: sign-ups, surveys, waitlists, feedback. Free, with no limit on forms or responses.
Ready-made bases: sales CRM, content calendar, project management, inventory.
Posts, stories, presentations and documents. Free and Pro content with different licenses.
Documents and contracts8
Contract templates for freelancers and studios, sorted by industry. Written for the US.
A step-by-step freelance contract form for the US: fill in the fields and download a DOCX or PDF.
Free standard business agreements: NDA, contractor agreement, statement of work, terms of service.
A paid contract template for web designers and developers, in plain English.
Generators for a website's privacy policy, terms and conditions and cookie policy.
A free online invoice generator: fill in a template and download a PDF.
Free contract forms in Russian for sole proprietors and companies in Russia.
Free sample contracts in Russian: leases, services, the self-employed and more. For Russia.
Spreadsheets and calculators8
How much is left from one sale after direct costs, fees and the cost of winning the customer.
The lowest price for a service or product: below it, the work doesn't cover your costs.
How many sales a month you need to cover your fixed costs.
What all your AI subscriptions cost per month and per year, and which ones are worth a second look.
A one-month sheet: income, expenses, the balance after every transaction and totals. Pastes into Google Sheets.
Clients by stage from first contact to payment, with conversion rates, revenue and average sale worked out for you.
12 posts over 4 weeks: topic starters, type, goal, call to action, status and result.
Up to three tools scored on 9 criteria weighted by importance, with yearly price and trial period in one table.
Emails and scripts10
A cold email to someone who doesn't know you: a reason, one useful point, a real example and one simple next step.
If they didn't reply: a follow-up that adds something useful instead of "just checking in," plus a short last email.
A proposal by email: the project in the client's words, what is and isn't included, timing, price and the next step.
When a client says "too expensive": ask what they're comparing it to, explain the price and offer a smaller scope.
A review request with three simple questions and a promise to get the client's OK on the text before you publish it.
A same-day recap: the goal, what each side agreed to with dates, open questions and the next step.
A polite no with one honest reason and a useful referral: not my specialty, no time, or the budget doesn't fit.
Warn clients ahead of time: the new price, the reason, what stays the same and how current clients can switch over.
A 20–30 minute call: opening, questions about the project, a recap, how you work and the next step.
Get back in touch with a client you haven't worked with in a while: a real reason, what's new and a gentle offer.
Collections
Curated collections11
Where new products launch every day. The AI section comes with ratings and reviews.
A catalog of 30,000+ AI tools: categories, traffic rankings and a section of free tools.
A curated catalog of AI tools by category, plus free introductory courses and a newsletter.
Rankings of AI models built from blind votes: text, code, agents, images, video.
Compares AI models on quality, price and speed. Text, images, video and speech.
A catalog of AI tools where you search by the task you need done, not by the tool's name.
Anthropic's free courses and a library of Claude use cases by department.
OpenAI's free courses: AI at work, agents and workflows, rolling AI out in a company.
A daily email with AI news and practical walkthroughs, about a five-minute read.
A newsletter about building with AI agents and the tools worth trying.
A community of founders who build online businesses solo or with a small team.