Emails and scripts

A cold email to someone who doesn't know you: a reason, one useful point, a real example and one simple next step.

If they didn't reply: a follow-up that adds something useful instead of "just checking in," plus a short last email.

A proposal by email: the project in the client's words, what is and isn't included, timing, price and the next step.

When a client says "too expensive": ask what they're comparing it to, explain the price and offer a smaller scope.

A review request with three simple questions and a promise to get the client's OK on the text before you publish it.

A same-day recap: the goal, what each side agreed to with dates, open questions and the next step.

A polite no with one honest reason and a useful referral: not my specialty, no time, or the budget doesn't fit.

Warn clients ahead of time: the new price, the reason, what stays the same and how current clients can switch over.

A 20–30 minute call: opening, questions about the project, a recap, how you work and the next step.

Get back in touch with a client you haven't worked with in a while: a real reason, what's new and a gentle offer.