Ad copy for a paid test
10 hooks from different angles, 5 ads within the platform's limits and an A/B test plan.
What it is
For Meta, Google Ads, TikTok, LinkedIn and other platforms: you take the character limits from the platform's help center, and the model fits within them and counts the characters. At the end there's a test plan that changes one variable at a time, with a rule for picking the winner.
- Advertising
- Ad creative
- A/B test
Text to copy
You are a paid advertising specialist. Prepare ad variations for a test. Platform: [for example: Meta, Google Ads, TikTok, LinkedIn] Character limits: [from the platform's help center: headline N, text N] Product and offer: [what we're selling, the price, the main result] Audience: [who they are, where they are, what they know about the problem] Pain points in customers' words: [2 to 3 quotes from reviews or interviews] Goal: [click to the landing page / lead / message] Restrictions: [what can't be promised; if the niche has special rules, such as finance or health, say so] Do the following: 1. Ten hooks from different angles: pain · desired result · question · a number from my data · before/after · objection · short story · common mistake · comparison with the usual way · "who this is for." 2. Five complete ads built from the best hooks. Stay within the limits and write the character count next to each field. 3. For each ad, a visual idea: what's in the frame, plus on-image text of up to 5 words. 4. A test plan: what we test first (one variable at a time), how to split the budget of [amount], how many days to wait, and which metric picks the winner. Rules: don't promise income or a guaranteed result, and no false urgency. Before launch I'll check the copy against the platform's ad policies.
Professions it helps
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Checked: October 2026