AI Mayak
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Marketing and sales

Digital marketer

Changing

A marketer is responsible for where customers come from and what each one costs. AI quickly produces drafts, variations and reports, while strategy and responsibility for the budget stay with the marketer.

  • 6 lessons
  • 6 tools
  • 4 resources
  • Checked: October 2026

Where this job sits on the map

In the same group: 78 of 100 professions.

What changes

  1. Copy, banners and ad variations are ready in hours, which leaves more time to test hypotheses.

  2. Ad platforms pick audiences and bids on their own: the marketer sets the goal and the limits and checks the result.

  3. A channel report is built from an export in minutes; what's valued is explaining what to do next.

AI drafts, the person decides

How the work splits here: AI prepares a draft, the person checks it and makes the call.

AI makes the draft

What AI does

  • Writes variations of ad copy, emails and posts for different segments
  • Reads an analytics export and shows where leads are dropping off
  • Pulls together a competitor overview from their websites and public ads
  • Drafts a report for a manager or client
  • Suggests hypotheses for A/B tests, which compare two versions
You check itRead it, check the facts, fix it. Without this check the draft goes nowhere.
You decide and stay responsible

What stays with the person

  • Strategy: who you sell to, through which channels and on what budget
  • Responsibility for the client's money and the final numbers
  • Fact-checking ads and promises, and following advertising and data privacy rules
  • Agreements with leadership, contractors and platforms

What to learn first

6 lessons from the course, in order. Start with the first one.

  1. Your first 30 minutes with AI: where to startStarting from zeroYour first 30 minutes with AI: sign up, ask three questions, try seven everyday tasks, learn what never to share and which plan to pick.Start here
  2. How to write a good promptUserHow to give AI a task: the five parts of a good prompt, Plan Mode, and how to refine an answer instead of starting over.
  3. AI copywriting: a prompt pipeline that sounds like youUserAI copywriting with a five-step pipeline and a brand voice file: LinkedIn and Instagram posts, YouTube scripts, landing pages and batches.
  4. AI for advertising: ad copy, A/B tests and reportsBuilderAdvertising with Claude: dozens of copy variants for Meta and Google Ads, A/B test analysis and weekly reports.
  5. Product analytics with AI: PostHog, Mixpanel and smart insights without a data analystBuilderProduct analytics with AI: PostHog and HogQL, an automated weekly report, churn prediction and A/B tests.
  6. AI competitive intelligence: automatic market monitoring with ClaudeBuilderCompetitor monitoring: Playwright, ChangeDetection and Claude collect prices and pages into a weekly report.

Which tools to use

  • An AI assistant for long documents, analysis and code, with Claude Code and Cowork on paid plans.

    Freemium

  • AI search with sources: answers with links, Deep Research and the Comet browser.

    Freemium

  • Google's website and app analytics, with the Gemini-powered Ask Advisor to answer questions about your data.

    Freemium

  • A free archive of active ads on Facebook and Instagram: see what others are running.

    Free

  • Upload a spreadsheet or connect a database, ask in plain words, and get analysis and charts.

    Freemium

  • Design without a designer: templates, social posts and slides, plus Canva AI to build layouts from a chat.

    Freemium

Ready-to-use materials

  • 10 hooks from different angles, 5 ads within the platform's limits and an A/B test plan.

    Free

  • 3 to 5 competitors → a table of promises, prices and weak spots, plus 3 positioning options.

    Free

  • From the maximum cost per lead to a stop rule, so your ad budget doesn't go to waste.

    Free

  • Text for the project instructions field in Claude or ChatGPT: role, rules and things it must never do.

    Free

How to earn with AI

We don't promise income: results depend on your niche, your market and your work.

  • Job

    Move the routine work to AI: draft creative, the weekly report, competitor reviews. Spend the freed-up time on tests and analytics.

  • Service

    A marketing audit for a small business: where leads are lost, what to stop doing and which three tests to run first.

  • Product

    A set of prompts and a marketing report template for one niche, such as dental offices or auto repair shops.

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Checked: October 2026