AI automation for Facebook and Instagram ads, where you pay only your ad budget.
Free
PPC and paid social specialist
ChangingA PPC specialist sets up paid ads on social networks and in search, such as Google Ads and Meta Ads. The platforms increasingly decide for themselves who sees an ad, so the value shifts to creative, lead data and budget control.
Where this job sits on the map
In the same group: 78 of 100 professions.
What changes
Ad systems pick audiences, bids and placements on their own, so there's less manual setup.
You need more creative: automated campaigns pick the best variation from several.
What matters now: the right goal, clean lead data and stopping a failing test in time.
AI drafts, the person decides
How the work splits here: AI prepares a draft, the person checks it and makes the call.
What AI does
- Writes dozens of headline and ad-copy variations
- Makes banners and short ad videos from a product description
- Reads an export from the ad account and shows where the budget goes
- Collects examples of competitors' ads from public ad libraries
You check itRead it, check the facts, fix it. Without this check the draft goes nowhere.
What stays with the person
- The campaign goal and the client's money: how much to spend and when to stop
- Making sure ads follow platform policies and advertising rules
- Understanding the product and what you can honestly promise
- Tying ads to sales: lead quality, not just clicks
What to learn first
5 lessons from the course, in order. Start with the first one.
- How to write a good promptUserHow to give AI a task: the five parts of a good prompt, Plan Mode, and how to refine an answer instead of starting over.Start here
- AI copywriting: a prompt pipeline that sounds like youUserAI copywriting with a five-step pipeline and a brand voice file: LinkedIn and Instagram posts, YouTube scripts, landing pages and batches.
- AI image generators in 2026: tools and workflowsUserWhich image generator to pick for which job: Midjourney, ChatGPT Images, Flux, Recraft, Ideogram and how to combine them.
- AI for advertising: ad copy, A/B tests and reportsBuilderAdvertising with Claude: dozens of copy variants for Meta and Google Ads, A/B test analysis and weekly reports.
- Product analytics with AI: PostHog, Mixpanel and smart insights without a data analystBuilderProduct analytics with AI: PostHog and HogQL, an automated weekly report, churn prediction and A/B tests.
Which tools to use
Google search ads with AI Max and Performance Max, where you pay only your ad budget.
FreeAds on Yandex, the search engine used in Russia: Campaign Wizard builds ads from a link and AI adds copy.
FreeA free archive of active ads on Facebook and Instagram: see what others are running.
FreeAd creatives: banners, videos and copy, plus scoring of each variant.
PaidTikTok's free studio: video ads from a product description, avatars, scripts and dubbing.
Free
Ready-to-use materials
- Ad copy for a paid testPrompt
10 hooks from different angles, 5 ads within the platform's limits and an A/B test plan.
Free - Launching an ad campaignChecklist
From the maximum cost per lead to a stop rule, so your ad budget doesn't go to waste.
Free - Unit economics calculatorCalculator
How much is left from one sale after direct costs, fees and the cost of winning the customer.
Free
How to earn with AI
We don't promise income: results depend on your niche, your market and your work.
- Job
Run more tests with the same workload: AI handles the creative and the results breakdown, and you make the decisions.
- Service
A monthly package of ad creative for testing: a set of copy and banners built around the client's hypotheses.
- Product
A weekly ad report template with a prompt for analyzing an export.
Similar professions
Checked: October 2026