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Marketing and sales

SEO specialist

Changing

An SEO specialist makes sure people can find a site in search. Search increasingly answers questions itself, so the work is shifting toward getting a brand mentioned and cited in AI answers.

  • 5 lessons
  • 6 tools
  • 3 resources
  • Checked: October 2026

Where this job sits on the map

In the same group: 78 of 100 professions.

What changes

  1. Some people get their answer right in search and never click through, so traffic alone isn't enough to judge the work.

  2. Collecting and grouping keywords, drafting copy and the first audit go noticeably faster.

  3. On top of rankings, there's now brand visibility in answers from ChatGPT, Gemini and Perplexity.

AI drafts, the person decides

How the work splits here: AI prepares a draft, the person checks it and makes the call.

AI makes the draft

What AI does

  • Groups keywords by meaning and the user's intent
  • Writes drafts of articles and descriptions to a given outline
  • Reviews a page and lists the fixes
  • Prepares schema markup (structured data) for pages
  • Explains a Google Search Console export in plain language
You check itRead it, check the facts, fix it. Without this check the draft goes nowhere.
You decide and stay responsible

What stays with the person

  • Choosing which topics are worth fighting for, and understanding what clients really need
  • Expertise and facts in the copy: AI makes mistakes, and the author is responsible
  • Setting priorities for fixes together with the developer and the site owner
  • Honest reports: what was done and what follows from it

What to learn first

5 lessons from the course, in order. Start with the first one.

  1. How to write a good promptUserHow to give AI a task: the five parts of a good prompt, Plan Mode, and how to refine an answer instead of starting over.Start here
  2. AI ethics and safety: hallucinations, attacks, biasUserHallucinations, prompt injection, bias, privacy and copyright: how not to trust AI blindly.
  3. AI copywriting: a prompt pipeline that sounds like youUserAI copywriting with a five-step pipeline and a brand voice file: LinkedIn and Instagram posts, YouTube scripts, landing pages and batches.
  4. The SEO machine: the full stack with Claude CodeBuilderA stack for traffic from search and AI answers: keywords, briefs, schema markup and a weekly audit in Claude Code.
  5. AI competitive intelligence: automatic market monitoring with ClaudeBuilderCompetitor monitoring: Playwright, ChangeDetection and Claude collect prices and pages into a weekly report.

Which tools to use

  • Free Google data: which searches bring people to your site and how it's indexed.

    Free

  • SEO platform: rank tracking, site audits, competitor research and AI search tracking.

    Paid

  • SEO platform (now part of Adobe): keywords, audits, competitors and AI visibility.

    Paid

  • AI search with sources: answers with links, Deep Research and the Comet browser.

    Freemium

  • Monitors your brand's visibility in answers from ChatGPT, Perplexity, Gemini and AI Overviews.

    Paid

Ready-to-use materials

  • Paste your page text and target searches to get prioritized fixes, new title and description tags, and an FAQ.

    Free

  • 3 to 5 competitors → a table of promises, prices and weak spots, plus 3 positioning options.

    Free

How to earn with AI

We don't promise income: results depend on your niche, your market and your work.

  • Job

    Hand AI the keyword research, drafts and first-pass audit, and spend your own time on strategy and working with developers.

  • Service

    A check of how a brand appears in AI assistants' answers, and a plan of fixes for the site and content.

  • Product

    A checklist and a set of prompts for an SEO audit of a small website in one niche.

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Checked: October 2026