Semrush

SEO and AI visibility Paid Checked: October 2026

SEO platform (now part of Adobe): keywords, audits, competitors and AI visibility.

What it is

Semrush covers keywords, site audits, backlinks, rankings and competitor analysis. Semrush One combines classic SEO with tracking of your visibility in AI answers (the AI Visibility Toolkit), and an MCP connection lets you bring its data into AI chats. Adobe completed its purchase of Semrush in April 2026, and the product keeps its name. There's a 7-day trial with no card; see the pricing page for prices.

SEO
AI visibility
Competitors

Who it is for

Professions we suggest this tool for:

SEO specialist
AI visibility specialist

Price

Paid

Plans change; current prices are on the official page: semrush.com

Where the course teaches it

6.4How to find a niche with Google Trends and Reddit
★AI competitive intelligence: automatic market monitoring with Claude

Alternatives

Ahrefs · SEO platform: backlinks, keywords, site audits, competitors and Brand Radar for AI answers.
SE Ranking · SEO platform: rank tracking, site audits, competitor research and AI search tracking.
OtterlyAI · Tracks your brand's mentions in AI search, with plans from $29 a month.

Official site

Open the site ↗

Checked: October 2026 · source