Monitors your brand's visibility in answers from ChatGPT, Perplexity, Gemini and AI Overviews.
Paid
AI visibility specialist
New roleA new role between SEO and PR: watching what AI assistants say about a brand and working to get it mentioned accurately and in the right context. Methods are still taking shape, and measurement is still imprecise.
Where this job sits on the map
In the same group: 14 of 100 professions.
What changes
People ask AI assistants for advice, and being mentioned in an answer is becoming a channel of its own.
There are now tools that track brand mentions in answers from ChatGPT, Perplexity and Gemini.
The work combines SEO, content, reviews and PR: an assistant's answer is built from what's written about a brand across different sources.
AI drafts, the person decides
How the work splits here: AI prepares a draft, the person checks it and makes the call.
What AI does
- Asks assistants dozens of typical questions and records who they name
- Finds which sources the answers link to
- Drafts pages that answer customers' common questions
- Compares mentions of the brand and its competitors month by month
You check itRead it, check the facts, fix it. Without this check the draft goes nowhere.
What stays with the person
- Honesty: no gaming the system, no fake reviews and no paid, planted articles
- Choosing the questions where the brand really has something to say
- Working with the experts, press and customers who write about the brand
- Careful conclusions: assistants' answers change and are hard to measure
What to learn first
5 lessons from the course, in order. Start with the first one.
- How an LLM works inside, explained without mathStarting from zeroHow a language model works inside: tokens, context, temperature and hallucinations, explained without math.Start here
- How to write a good promptUserHow to give AI a task: the five parts of a good prompt, Plan Mode, and how to refine an answer instead of starting over.
- AI ethics and safety: hallucinations, attacks, biasUserHallucinations, prompt injection, bias, privacy and copyright: how not to trust AI blindly.
- The SEO machine: the full stack with Claude CodeBuilderA stack for traffic from search and AI answers: keywords, briefs, schema markup and a weekly audit in Claude Code.
- AI competitive intelligence: automatic market monitoring with ClaudeBuilderCompetitor monitoring: Playwright, ChangeDetection and Claude collect prices and pages into a weekly report.
Which tools to use
Tracks your brand's mentions in AI search, with plans from $29 a month.
PaidAI search with sources: answers with links, Deep Research and the Comet browser.
FreemiumAI answers right inside Google Search: follow-up chat, Deep Search and agent tasks.
FreemiumSEO platform (now part of Adobe): keywords, audits, competitors and AI visibility.
PaidSEO platform: backlinks, keywords, site audits, competitors and Brand Radar for AI answers.
Paid
Ready-to-use materials
- SEO review of a pagePrompt
Paste your page text and target searches to get prioritized fixes, new title and description tags, and an FAQ.
Free - Competitor analysisPrompt
3 to 5 competitors → a table of promises, prices and weak spots, plus 3 positioning options.
Free - How to check an AI answerChecklist
Assess the risk, spot the signs of a made-up answer and run a 5-minute check before you act on what AI says.
Free
How to earn with AI
We don't promise income: results depend on your niche, your market and your work.
- Job
An SEO specialist or PR manager can add a regular report on brand mentions in AI answers to their work.
- Service
A one-time review: what assistants say about a company and its competitors, where the errors are and what to fix first.
- Product
A set of questions and a spreadsheet for checking AI visibility yourself, for one niche.
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Checked: October 2026