Check AI output before you publish
Facts, meaning, risks and voice: what to check before customers see text written by AI.
What it is
AI can be confidently wrong about numbers, dates, quotes and links. This checklist is the last filter before you publish a post, article, email or report: what to verify against the original source and what to cut so the text sounds like you.
- Content
- Fact-checking
- Quality
Text to copy
FACTS
- [ ] Every number, date and name is checked against the original source
- [ ] Quotes exist and belong to the person they're credited to
- [ ] Links open and lead to what they claim
- [ ] No "studies show" without a specific study
- [ ] Prices, plans and terms of other companies' services are checked against their website as of today
MEANING
- [ ] The text answers the task you set, not a similar one
- [ ] No contradictions between paragraphs
- [ ] Conclusions follow from the data and weren't added for effect
- [ ] In any calculation, at least one line is checked by hand
RISKS
- [ ] No income promises, guarantees, or medical or legal advice without caveats
- [ ] No one else's personal data
- [ ] Images and music have a clear license
- [ ] If the platform or your field requires a label for AI-generated content, it's there
VOICE
- [ ] It sounds like you: no stock phrases like "in today's fast-paced world" or "let's dive in"
- [ ] Extra introductions and repetition are cut
- [ ] You read it aloud and nothing sounds offLessons that use it
Professions it helps
Showing 5 of 7
More in Checklists
- Before you launch a product · 27 items: payments, analytics, legal basics, support, launch day and a review one week later.
- Data security when working with AI · What not to paste into a chat, which settings to check and how to limit AI agents.
- Onboarding an employee or contractor · What to prepare before the first day, and what to do on day 1, week 1, month 1 and day 90.
Checked: October 2026