Creative work

Clients increasingly make simple template layouts themselves in AI-powered tools like Canva, so there are fewer of those jobs. A designer is worth hiring for the idea, the taste and the brand system, while AI speeds up drafts and variations.

AI builds prototypes and first-draft screens from a description, sometimes straight into working code. The designer is responsible for making the product easy to use: research, user flows and decisions.

Image generators took over some simple commissions, but not a personal style or a story. AI can help an illustrator with sketches, variations and copy about the work, but you need to check the rights to anything generated.

Generated images partly replace stock photos and simple product shots. Photographing people, events and places stays with the photographer, while AI takes over retouching, culling and correspondence.

Captions, rough cuts and short-form clips can be made automatically, and some shots can be generated. The editor is responsible for the story, the pacing and the final quality.

AI writes simple, high-volume copy on its own, and there are fewer of those jobs. A copywriter is needed where brand voice, accurate facts and copy that actually sells matter.

There are fewer staff jobs in traditional media, and AI speeds up transcription, research and drafts. A journalist's value is verified facts, sources and responsibility for what gets published.

Generators make finished songs from a description, and simple background music for videos is getting cheaper. Live performance, a personal style and a bond with listeners stay with the musician, and rights to anything generated should be checked against the service's terms.

Machine translation handles simple texts, so there are fewer jobs translating from scratch and more jobs reviewing and polishing machine output. Specialization, cultural adaptation and live interpreting are what clients still pay people for.